1. Answer your phone
Customers will be impressed when they call your business and a real person answers the phone, rather than an answering machine or automated receptionist. Important people such as the business owner should make it a habit to answer the phone when possible, as customers will be impressed by this and it will allow top management to stay in better touch with daily operations.
2. Send e-mails
Request e-mail addresses from your customers and use them to send offers, information or just to say hello and remind them they are important to you. Often, customers will patronize your business if you simply remind them you have products and services they may want or need.
3. Use business cards
Print on the back if necessary, but include on your business card:
- Business name and address
- Description of products or services you offer
- Telephone Numbers
- Web site & e-mail address
- Hours of operation
- Map to your location (if appropriate)
- Professional and industry credentials
4. Ask for referrals
Ask your customers for referrals. Make it well known that you want and need new business.
5. Develop a marketing list and advertise by use of postcards
Compile a data base of your current and prospective customers and advertise to them by use of postcards. This is an affordable yet very efficient and effective way to market your products or services.
6. Put customer satisfaction at the top of your goal list
Your customers are the foundation of your business. Keep them happy and they will keep you happy. Find out what they want and deliver it to them at a price they are willing to pay and you will be well on the road to success.
7. Practice proper Etiquette when dealing with customers or clients
- Do not use profanity
- Don't stand too close (allow at least two feet between you and the customer)
- Keep your personal life & views personal, especially with regards to religion and politics
- Turn off your cell phone when meeting with someone
- Use a firm handshake when introduced and allow a woman to offer a handshake first
- Always have business cards available
- Don't interrupt someone else's conversation
- Be punctual
- Be well groomed and wear proper clothing
- Avoid drinking alcohol, but if you need to drink to be polite, drink in moderation only
- Remember above all, that the customer is always right!